with Thom Europe
Design and launch of two Amazon-exclusive jewelry brands with the European market leader in affordable jewelry: from scratch to launch in less than 6 months. Since their launch in early 2019, both brands have become significant players in the French Amazon marketplace, adding substantial value to Thom Europe’s digital sales.
Scanning & Ideation
• Ideation based on analytics
• Strategic and operational due diligence
• Go/No Go assessment with full P&L including business plan.
• Definition of the complete operational model, from Supply to IT and platform activation.
• Launch of the first Amazon-exclusive brand: Rendez vous RueParadis Paris: a « Parisian » style costume jewelry line.
• Launch of the second brand: You.Me.We. A more premium and Cosmopolite jewelry line with a strong character inspired by high-end fashion
• Transition to an internal Thom Europe team recruited and trained by Fast-Up Partners.