with the WFA
Creation and management of a pan-industry initiative to provide brand owners with a better understanding of Voice Commerce and the commercial potential of Alexa, Amazon’s voice-enabled assistant. In June 2019, through the Voice Coalition, we revealed the most comprehensive Gafam-independent research on Voice Commerce to date.
Will Alexa make
brands useless ?
Lauched by Fast-Up Partners in partnership with the WFA and Mastercard, the Voice Coalition which aims to foster understanding of the best ways for brands and consumers to benefit from voice commerce.
Voice offers a huge opportunity and this initiative will help brand owners develop a greater understanding of voice through bespoke research, support and knowledge sharing” Frederic Colas, Co founder & Partners @FastUpPartners.
OUR COMPREHENSIVE STUDY:
Voice Commerce Today & Tomorrow
Our paper is based on a 2019 BVA BDRC research study into ‘voice’ and virtual assistants. The findings were presented at this year’s Cannes Lions and the study has been described as the most comprehensive GAFAM-independent research on Voice Commerce to date. It covers the USA and the UK and reveals current and future uses of voice – and voice commerce in particular (i.e. ordering verbally from Amazon through Alexa). We have used the findings to bring together several World Federation of Advertisers (WFA) members, including Mastercard, in a strategic ‘Voice Coalition’.
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